ABOUT OUR WORK
Our portfolio of past projects is manifold: we have worked with local and national businesses, student and state-wide non-profits, and even organizations on our campus, both student and university-run. Our teams combined strong skills, diversified experience, and an avid passion for marketing to generate thoughtful, creative, and effective strategies.
Featured Case Studies
Good Stuff Eatery
Good Stuff Eatery is a burger chain that uses farm-fresh ingredients. The Georgetown Good Stuff location prides itself on community engagement and was looking for ways to create buzz, especially as competitors generate hype through social media and events. To increase brand awareness, we created a thorough marketing plan with the goal of forming meaningful student partnerships and creating targeted social media messaging.
Chaia Tacos
Chaia Tacos is a local shop serving tacos made entirely out of vegetables with inventive taco creations. Once a popular hub for students, Chaiai’s brand awareness declined as the store’s initial student customers graduated. To tackle this issue, we devised comprehensive digital marketing strategies to determine where Chaia could attract new student and faculty customers.
District Doughnuts
District Doughnut, a gourmet chain with five D.C. locations, offers fresh, artisanal doughnuts daily. However, its lack of distinctive experience deterred frequent student visits. After assessing the Georgetown branch, we found that students needed more incentives for return visits. In response, we charted a strategy to bolster customer attraction and loyalty. This included introducing recognition programs and forging a stronger tie with Georgetown University. We aimed to make District Doughnut a staple in student life, merging comfort with delight.
Previous Collaborations
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Want to Learn More?
Please email marketingassociation@georgetown.edu
and we will be happy to provide sample pitch decks for you