THE POPPY
Guesthouse & Gardens
Intimate and authentic stay
The Issue
The Poppy Georgetown is a 15-room guesthouse and gardens located right in Georgetown, DC. The stay is very intimate and personalized, with offerings like champagne and caviar, in-room massages, local favorites like Georgetown Cupcake, and more. Ultimately, The Poppy emphasizes a community-focused, authentic Georgetown experience. The Poppy came to us needing strengthening of their digital presence while increasing awareness and engagement in the DC-Georgetown community to drive sales.
The Insight
Our Solution
We found that, indeed, the focal points of our suggestions to the Poppy would be centered around how they could increase their online presence and engagement, and generally better their community awareness. The best way to approach these objectives would be to perform research on their customer, look specifically into social media (in relation to their competitors and branding), and finally, suggest some strategies for improving community awareness.
To help The Poppy achieve its goals, our team started out by creating customer profiles that represent The Poppy's target consumer, in order to guide future decisions. Next, to tackle the social media side of things, we conducted a brand audit, competitor analysis, and suggested recommendations for The Poppy, including sample posts. We also suggested certain events and partnerships that would increase community awareness. Additionally, we created a community strategy guide to provide important information on how to best engage with the local DC community, and an Instagram posting guide.
