
OUR SERVICES
Georgetown Marketing Agency is Georgetown University’s first student-run, pro-bono marketing agency. We bring together students from across all undergraduate schools at Georgetown, creating an outlet within which they can explore their interest in marketing while exercising and developing their individual skill sets. With our dynamic account managers, analytical strategic consultants, and versatile creative consultants, we provide strategically driven creative solutions for clients looking to maximize the impact of their marketing efforts. Overall, we aim to help our clients identify growth opportunities and maximize the impact of their marketing efforts.

YOUR TEAM
Designated Account Manager to communicate project progress, set goals and timelines, and provide feedback for ongoing strategy and creative projects
Dedicated team of 3-4 strategy and creative consultants to produce a comprehensive marketing proposal that provides insights on consumer & industry trends and marketing best practices
STRATEGIC INSIGHTS
MARKET
RESEARCH
Consumers: Surveys, Focus Groups, Insight Generation
Industry: Competitive Landscape, Trends
Analytics: Website & Social Media Audits
BRAND
STRATEGY
Audience: Consumer Segmentation, Persona Development
Messaging: Narrative Building, Tone of Voice
CAMPAIGN & OUTREACH
Digital: Content Strategy, E-Commerce, Platform Recommendations
Growth: Partnerships, Events & Activations, Sales Channel Analysis
CREATIVE EXECUTION
VISUAL ASSET PRODUCTION
Photography: Shot Planning, On-Site Shoot, Editing
Video: Promotional Videos, Short-Form Content
Still Assets: Flyers, Website Mockups, Merchandise, Product Catalogues
BRAND IDENTITY CONSTRUCTION
Graphic Design: Brand Guidelines, Logo Design
Copywriting: Brand Messaging, Slogan Proposals
SOCIAL MEDIA DEVELOPMENT
Content Creation: Graphics, Templates, Captions, Mockups
Platform Strategy: Best Practices, Posting Recommendations










