DISTRICT DOUGHNUTS
Happiness = Shared
Sprinkling joy with simplicity.
The Issue
The Insight
Our Solution
District Doughnut, a local chain of gourmet doughnut shops, has five locations across D.C and an incredible menu of handcrafted treats, made fresh everyday. But a lack of distinctive experiences left customers confused and uninspired to visit storefronts ─a challenge as the business looked to build its customer experiences to meet the needs of a student.
After paying site visits to District Doughnut’s Georgetown storefront and speaking with the business’ owners, we discovered that student customers loved the products, but needed an incentive to return. It didn’t matter if the storefront was a brisk walk away, as long as the destination experience consistently provided solace and delight.
We began by developing a roadmap to attract, retain, grow, and inspire District Doughnut’s customers. We then brainstormed how the customer experience could come to life long-term, creating customer recognition programs that acknowledge consumer loyalty and a close relationship with Georgetown University. By lifting District Doughnut’s name to the forefront of student life, we ensured that happiness could indeed be found right here at home.
