THE WASHINGTON MYSTICS
Women's basketball
Representing Washington DC
The Issue
The Insight
Our Solution
The Washington Mystics, the WNBA team representing DC, will be hiring a copywriter for their marketing team this year. TAs part of their strategy to strengthen their brand presence, they reached out to GMA for support and expert guidance. The Mystics are seeking advice on how to effectively utilize the new copywriter to craft compelling messaging that resonates with their target audiences. Their goal is to not only maximize brand awareness but also to enhance fan engagement across multiple platforms, ensuring that their communications are impactful and aligned with their broader marketing objectives.
GMA's approach to assisting the Washington Mystics with their marketing efforts was thoughtfully structured into three key segments, each designed to support the team’s long-term growth and fan engagement. The first segment focused on search engine optimization (SEO), aimed at improving the Mystics' online visibility and driving greater brand awareness through enhanced search rankings. The second segment emphasized the creation of a recurring content series, a strategy designed to keep audiences engaged throughout the year. Lastly, GMA proposed an in-season content calendar to structure and streamline the Mystics' marketing efforts during the WNBA season.
We developed a variety of strategies to increase the visibility of the brand and customer engagement. We started by outlining the Mystics target audience, and then provided them with recurring content ideas that can be turned into email newsletters, which can help the Mystics increase engagement rates. Additionally, we suggested an in-season content calendar, in relation to their upcoming games, past games, and more. Lastly, our team looked into SEO themes, which revealed audience interests and confirmed takeaways from target audience research.