CALL YOUR MOTHER
A Unique Take on Bagels
Mixing Argentinian and Jewish Cuisine
The Issue
Call Your Mother came to GMA to help enhance their online presence, increase their strategic expansion and outreach and because their current marketing team is small and lacks expertise. Indeed, only opening their first store in 2018, Call Your Mother is still a baby company despite their fast growing success. Besides Canva and Instagram, they have very little familiarity with online marketing.
The Insight
Our Solution
As Call Your Mother was in need of creative assets, campaign and strategic outreach and general social media expansion, GMA's approach was to prioritize preliminary market research and use the findings for campaign ideations. Additionally, GMA decided that Call Your Mother would benefit from general marketing expertise for the future.
We provided Call Your Mother with custom-made Social Media User Guides to expand their knowledge on which platforms to use, and how. These platforms included TikTok, Capcut and Instagram reels. Additionally, our team came up with multiple holiday campaigns (for easter, cherry blossom season etc.), with an outline of the audience for each campaign, new product offerings, and the best way to promote these campaigns. Lastly, we created some flyers and merch to help implement cohesive branding.